In Poker, when you have that really great hand, you go “ALL IN!” You take everything you have on the table and bet it all that you have a better hand than anyone else. The risk/reward ratio tilts to an absurd level… or does it? If you’re a pro you can do the odds in your head – if you go all in, you are not naive about it. You have a solid understanding that your risk will give you a HUGE return – you don’t want to settle for something less.
So what are you doing with your marketing plan. Its the time of year when we all stop to plan what we want to happen next year. What do you want? How many leads do you need to get it? What do you have to do to get those leads? What do you have to do so you can go ALL IN with your marketing plan in 2010?
Go half way and you’ll get half way results. If you have a canyon to cross (and we all do) what happens if you only go half way? You have to go ALL IN.
See you on the other side.
Talk to me…